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1 repeated measures 1 5
2 repeated measures 2 40
3 repeated measures 2 42
4 repeated measures 2 43
5 repeated measures 2 50
6 repeated measures 2 51
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1 We introduce more sophisticated experimental designs, specifically the repeated measures design, including the crossover design and related variants, to increase KPI sensitivity with the same traffic size and duration of experiment.
2 CUPED is in fact a form of repeated measures design, where multiple mea on the same subjects are taken over time.
3 Groups A/B Test CUPED Parallel Crossover Re-Randomized Table 1: Repeated Measures Designs In this paper we extend the idea further by employing the repeated measures design in different stages of treatment assignment.
4 The traditional A/B test can be analyzed using the repeated measures analysis, report a “per week” treatment effect, as show in row 3 “parallel” design in table 1.
5 In fact, the crossover design is a type of repeated measures design commonly used in biomedical research to control for within-subject variation.
6 We also discuss practical considerations to repeated measures design, with variants to the crossover design to study the carry over effect, including the “re-randomized” design (row 5 in table 1).
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1 we, introduce, more, sophisticated, experimental, designs, specifically, the, repeated, measures, design, including, the, crossover, design, and, related, variants, to, increase, kpi, sensitivity, with, the, same, traffic, size, and, duration, of, experiment
2 cuped, is, in, fact, a, form, of, repeated, measures, design, where, multiple, mea, on, the, same, subjects, are, taken, over, time
3 groups, a, b, test, cuped, parallel, crossover, re, randomized, table, 1, repeated, measures, designs, in, this, paper, we, extend, the, idea, further, by, employing, the, repeated, measures, design, in, different, stages, of, treatment, assignment
4 the, traditional, a, b, test, can, be, analyzed, using, the, repeated, measures, analysis, report, a, per, week, treatment, effect, as, show, in, row, 3, parallel, design, in, table, 1
5 in, fact, the, crossover, design, is, a, type, of, repeated, measures, design, commonly, used, in, biomedical, research, to, control, for, within, subject, variation
6 we, also, discuss, practical, considerations, to, repeated, measures, design, with, variants, to, the, crossover, design, to, study, the, carry, over, effect, including, the, re, randomized, design, row, 5, in, table, 1